top of page

This project still under development came to my team in the form of a problem, leadership of Yokota Air Base felt out of touch with their subordinates, primarily younger military members. My task was to come up with a solution. Through focus group discussions I discovered many members felt they didn't truly know who was leading them, almost as if they were receiving orders from a machine.


Brainstorming with my team we decided to borrow the idea from the Youtube series Hot Ones, as a way to let these leaders atop of the chain of command show who they are through video interview series. For the project I came up with the name, designed the logo, created some faux hot sauce labels to avoid unintentional advertising, wrote the script, filmed and edited the pilot. The first interview will be published early 2020.

bottom of page